Buying ads with under-represented publishers – at scale – lets marketers vote their values

Discusses how 2020 has offered opportunity for brands to support smaller and more diverse publishers.

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

Back when linear TV was the most meaningful advertising medium in the market, I always felt that brands who sponsored the Olympics were doing something good for the world: bringing cultures together while supporting productive competition and collabo