Building from the ground up: Myanmar comes of age

This article offers an overview of the Myanmar market, which is young, connected and seeking new brands and experiences following the end of brutal sanctions.

What if you could build a market from the ground up, with a population excited about the future and open to new brands and experiences, but without the legacy of failed advertising models or pre-conceived ideas holding marketers back?

For Clint Easthorpe, Chief Operating Officer of Mango Myanmar, it was this unique opportunity which bought him back to the country, which now is poised for growth after decades of sanctions were lifted last year.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands