Building brand value in uncertain times: Insights from Brazil

Brazil’s largest brands have faced a challenging business climate in the recent past, but many of these players have also demonstrated how to flourish in tough times.

Eighty percent of Brazil's largest brands continued to rise in value despite the economic and political turmoil that has gripped the country in the recent past.

That was the headline finding from the latest annual study released by Interbrand, the branding consultancy, breaking out the intangible assets with the highest net worth in the country. In order to qualify, these brands must trace their origins back

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