Building brand affinity at scale: Establishing the powerful interplay between broadcast content and OOH advertising

Reveals insights and findings from Ocean Outdoor and Unibail-Rodamco-Westfield’s research into the impact of digital out-of-home (DOOH) as a broadcast channel and how live broadcasts and pre-scheduled content drives brand affinity and engagement.

While some high streets and regional shopping centres are declining year on year, Westfield London and Stratford City are in robust health, reporting record footfall and turnover year on year. Westfield Stratford City is London’s number one shopping centre...