Bringing together marketing and e-commerce teams for omnichannel success

As omnichannel marketing increasingly becomes the default, marketing teams and e-commerce teams will need to work as one to achieve brand growth.

In an omnichannel world, the consumer purchase path can be a multi-layered, interwoven and complex journey. Consideration on one platform may lead to further research on another, in-person advice elsewhere, before the purchase is finally made. Commer

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