Brands prioritise new customer journeys during COVID-19

During COVID-19, brands need a deep understanding of how their customer journey is being impacted in order to embrace new behaviours.

Why it matters

COVID-19 is promoting new behaviours which are impacting customer journeys. Brands need to act fast to adapt to these new journeys.


  • Data can help marketers baseline what's normal behaviour at different stages during the pandemic. Look for anomalies or changes in behaviour.

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