Brands need to keep the lines of communication open during a pandemic

In times of crisis, brands still need to connect with their customers to maintain open lines of communication as simply ‘ceasing fire’ on all marketing activity until the crisis passes isn’t an option.

Why it matters

History has shown us that marketing spend shouldn’t contract with the economy. Instead, brands need to keep getting their message out there, or risk being supplanted by louder, more relevant competitors. Marketers should look at their brand assets an