Brands need a serious readjustment to truly connect with Thai consumers

With international travel still up in the air, brands in Thailand should use this pandemic-driven reset to refresh their approach to the domestic market.

This article is part of a Spotlight series on how brands can connect better with Thai consumers as the domestic market becomes the main market in times of COVID-19. Read more

In Thailand, the tourism sector accounts for 13-14% of the country’s GDP, providing one in six jobs. This also makes Thailand one of the most vulnerable economies when it comes to the impact of COVID-19.

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