Marketing in the COVID-19 crisis
This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
Why it matters
Southeast Asia may be considered a single sub-region within Asia by many brands but market conditions and consumer sentiments can vary widely. To find opportunities in a diverse region that can be described as unevenly impacted by the ongoing outbrea
