Bouncing back from COVID-19: Five data-driven strategies for SEA marketers

Stephanie Caunter and Simon Samuel

Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.

Marketing in the COVID-19 crisis

This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

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Why it matters

Southeast Asia may be considered a single sub-region within Asia by many brands but market conditions and consumer sentiments can vary widely. To find opportunities in a diverse region that can be described as unevenly impacted by the ongoing outbrea

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