Bot fraud in 2017: Insights from the ANA

This article details the current bot fraud landscape, based on insights from a study produced by the Association of National Advertisers (ANA) and White Ops.

Bot fraud levels spike during major holiday occasions, and reach a peak as the commercial frenzy of Black Friday and Cyber Monday take hold, according to a new study published by the Association of National Advertisers (ANA) and White Ops, a company specializing...

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