Best Practice on Baidu: A Basketball Example

This article explains how Baidu, the Chinese search engine, ranks brands and unbranded terms, using the NBA, the American basketball league, and 'basketball' as an example.

Best Practice on Baidu: A Basketball Example

Charles Soon Covario

In a recent blog post "Chinese Digital Strategy: Baidu is only the Beginning", I explained why Baidu is often the gateway to other information portals and how search marketers should strategize to take advantage of page one Baidu rankings for high volume keywords. In China, ranking your own product or brand website on page o

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