Avoiding the perils of greenwashing: how to make real impact on sustainability

With more brands prioritising sustainability, the practice of greenwashing – promoting ‘green’ initiatives which are more virtue signalling than impactful – is starting to be called out by consumers.

The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing. You don’t have to scour the news too hard to find reports analysing the