Avoiding myths and winning with the English language first (ELF) Hispanic cohort

Examines how marketers can reach the bilingual, bicultural English Language First (ELF) Hispanic market in the US.

Where to start

It’s no secret to US marketers that Hispanic consumers represent a growth opportunity. The population trends are unequivocal. People of Spanish-speaking descent number more than 61 million in the US and are projected to surpass 68 million by 2025. Th