Are you listening? Synthetic voice and the future of audio advertising

How brands can use synthetic voice in dynamic creative advertising.

2020 was a huge year for the consumption of digital audio content. More people than ever are now listening to digital radio stations, streaming music and podcasts on platforms like Spotify and consuming audiobooks via subscription services such as Au digital audio listeners in the UK alone, using a variety of devices such as DAB radios, PCs, smartphones, smart speakers and connected TVs to access their favourite audio content.