Are subscription services really the holy grail of e-commerce?

With e-commerce penetration booming in the COVID-19 era, how can brands boost customer retention on online platforms such as Amazon?

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

Ask most brands about their retention and growth strategy and Direct to Consumer (DTC) is often in the first sentence, with the subscription box serving as the holy grail for brands.