Applying COVID-19 consumer tensions onto your brand decision-making

Examining the economic, habitual, attitudinal and social changes resulting from the pandemic.

Why it matters

Previous research has shown it takes around 66 days to form new habits, meaning the behaviours adopted post-lockdown are likely to remain for some time to come. This has major implications for marketers.


  • Economic hardship is likely to disproportionately impact younger people, resulting in long term changes to attitudes. Brands that provide for this will reap rewards in better times.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands