Anatomy of a successful online game

How games like Animal Crossing and Call Of Duty are breaking through with mainstream players.

Marketing in the gaming ecosystem

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.

Background

COVID gives ‘mainstream players’ permission to try gaming

While the nearly exponential growth of online gaming during quarantine will return to something more closely resembling normality, this historical period has accelerated the embrace between gaming and mainstream culture in lasting and fundamental way