Analysing the global impact of COVID-19 on the marketing industry

The COVID-19 pandemic is likely to have a long-lasting impact on consumer behaviour and spending – viewpoints from China, US and Ireland explain how marketing and marketers have been affected in each region.

With the current global health crisis affecting societies around the world, there has already been a significant impact on the marketing industry as we navigate our way through this new and uncertain territory.  Marketers have had to race to adj

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