ANA cites “explosive” growth of in-house agencies

Research by the Association of National Advertisers (ANA), the trade body, found that in-house agencies are becoming an increasingly powerful resource for brands.

A week in advance of its annual Masters of Marketing Conference, the Association of National Advertisers (ANA) has released a bombshell research report that takes a deep, long look at the increasing popularity of in-house agencies.

In fact, the study articulates, marketers’ march towards agency disintermediation is picking up speed and breadth. As the trade organization notes, “The explosive growth of in-house agencies is one of the most significant trends in the ad