ANA/AIMM research addresses inability to attract diversity to marketing industry

The Alliance for Inclusive and Multicultural Marketing (AIMM), a unit of the Association of National Advertisers (ANA), found in a study that major diversity gaps still exist in the industry.

The marketing/advertising ecosystem has yet to find a way to attract culturally diverse managers – either in junior or senior roles.

“Only 12% of CMOs and equivalents are diverse,” according to a report published by the Association of National Advertisers, and its Alliance for Inclusive and Multicultural Marketing (AIMM) unit, in November 2019.