Thailand is Southeast Asia’s largest automotive market and the pandemic turned out to be a big speed bump for it in 2020. But with the situation improving, brands are designing strategies to face the changes brought on by COVID-19.
Functional factors
Thai people are more careful with money as the top concern is “anxiety about [the] economic situation”.
To encourage customer adoption, many car brands with EV and plug-in hybrid EV models are offering worry-free packages as standard and these have set the benchmark for the EV market.