Advertising in Thailand: From emotions to effectiveness
Rob Hall ex-Lowe Profero
Asian advertising in 2016: how brands should respond to trends in emerging economies
This article is part of a series on Asian advertising in 2016. Read more.
Just recently, globally, Coke changed its positioning from 'Open Happiness' to 'Taste the Feeling' – a shift froman emotive brand positioning to a far more product oriented approach.