Ad tech reimagined post-third-party cookie

Opportunities for publishers to monetise first-party audience data.

The death of the third-party cookie is the single most impactful change to online advertising since cross-site advertising began over 20 years ago. 

The third-party cookie is the raw data signal on which almost all audience databases are written, and is also the method advertisers use to measure whether a campaign performs well. These and other features, like frequency capping and campaign optimi