Where to listen
00:32 – Why did you choose this topic for the white paper? 00:11 – Does brand matter in digital commerce? 05:48 – Brand can only get you so far. 07:35 – Balancing brand-building and performance. 10:23 – Is there a problem with the way we talk about brand and performance? 11:55 – Assumptions around traditional and digital channels are going to be challenged. 13:30 – Understanding the ways brand and performance work together."