United States, Online display advertising expenditure

An overview of total online display advertising spend in the United States since 2012.

Methodology & Sources 

Online display data are provided by the IAB. The series encompasses data for a number of online display formats, including banners, buttons, skyscrapers, overlays, interstitials, and pop ups displayed on a website.

WARC also classifies online video and social media as display formats per IAB definitions. Online video advertising can be defined in numerous ways though, principally, these are: