UK, Media consumption, Over-55

An overview of media consumption among over-55 in the UK


Figures are drawn from the third edition of the IPA’s ‘Making Sense: The Commercial Media Landscape report and are an average of pre- and post-lockdown touchpoints. 

Data are collected through a diary-based survey involving a representative sample of over 6,000 adults aged 15+, living in Great Britain.Each respondent is asked to: