Netherlands, Cost per Thousand, Upmarket adults

An overview of the cost per thousand (CPM) by medium when advertising to Dutch upmarket adults since 2011.

Cost per thousand (CPM) data to 2016 have been provided by OMD's local offices. More information about the methodology used for each market, medium and audience can be found here. Data from 2017 are WARC estimates, calculated by applying the WFA's media inflation figures – drawn from a panel of media agencies and consultancies – to historic CPM data.