Japan, Outdoor (OOH) advertising expenditure

An overview of total outdoor (OOH) advertising spend in Japan since 2012.

Methodology & Sources

Outdoor (OOH) data are provided by Dentsu and include placement costs for short- and long-term billboards, neon signs, LED signs, outdoor video screens and point-of-purchase (POP) displays.

Data are net of discounts, include agency commission and exclude production costs.

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