Japan, Online Display advertising expenditure

An overview of total online display advertising spend in Japan since 2012.

Methodology & Sources

Online display data are provided by Dentsu. The series encompasses data for a number of online display formats, including banners, buttons, skyscrapers, overlays, interstitials, and pop ups displayed on a website.

WARC also classifies online video and social media as display formats. Online video advertising can be defined in numerous ways though, principally, these are: