An overview of total internet advertising spend in Indonesia since 2019.
Methodology & Sources
Data are provided by Dentsu.
Internet data are split into three primary formats: search, display and online classified.
These are defined in the following ways:
- Search: advertising appearing on specific word requests on search engines, excluding SEO (fees paid to a 3rd party to improve website ranking in search engines).
The complete list of formats included in online display totals is as follows: online display advertising (as defined above), online video advertising (defined above), affiliate marketing, integrated content, newsletter advertising, interactive television, mobile display advertising, programmatic buying, real-time bidding, in-game advertising, tenancies, sponsorships, audio and social media.
'Online other' encompasses formats not listed above
