Indonesia, Internet advertising expenditure

Cinzia Petio

An overview of total internet advertising spend in Indonesia since 2019.

Methodology & Sources

Data are provided by Dentsu.

Internet data are split into three primary formats: search, display and online classified. 

These are defined in the following ways: 

  • Search: advertising appearing on specific word requests on search engines, excluding SEO (fees paid to a 3rd party to improve website ranking in search engines).
The complete list of formats included in online display totals is as follows: online display advertising (as defined above), online video advertising (defined above), affiliate marketing, integrated content, newsletter advertising, interactive television, mobile display advertising, programmatic buying, real-time bidding, in-game advertising, tenancies, sponsorships, audio and social media. 'Online other' encompasses formats not listed above

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