Consumers receptive to 'shoppertainment'

An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US).

Livestream commerce is beginning to emerge outside of China and it has met a receptive audience, according to data from GWI.

While a frictionless purchase process through free delivery and easy check-out prove to be the most popular draws for consumers,...

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