US, Mobile consumption among African Americans

An overview of mobile consumption among African Americans between 2014–2016.

The average African American mobile internet user registered daily consumption of 02:39 hours in 2016, according to data from WARC and Nielsen. This represents an increase of 00:52 from 2014, when consumption stood at 01:47. The same total for tablet.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands