United Kingdom, Broadcaster video-on-demand (BVOD) advertising expenditure

An overview of total broadcaster video-on-demand (BVOD) advertising spend in the United Kingdom since 2012.

Methodology & Sources

TV data are from The Advertising Association/WARC Expenditure Report(separate subscription) and are based on quarterly net figures provided by a number of industry sources, including agencies and media owners. Data are then up-weighted assuming a standard 15% agency commission. Each year, WARC adjusts quarterly figur

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