UK consumers open to facial recognition for security purposes, but less so for marketing - for now

Two thirds of UK consumers are comfortable with the idea of facial recognition technology (FRT), but are less certain what it should be used for.

Two thirds of UK consumers are comfortable with the idea of facial recognition technology (FRT), but are less certain what it should be used for. In a recent national survey, Toluna found that although 69.2% of respondents have never knowingly used facial recognition, an almost equal percentage (65.8%) were "comfortable with the idea".

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