UK newsbrand ad income down 28.4% as tech giants promise to share wealth

An overview of UK print and digital newspaper advertising spend between 2011 and 2021.

Advertising income among UK newsbrands is expected to fall by over a quarter (28.4%) this year as publishers seek to diversify their revenue streams, according to data from the Advertising Association and WARC.

This comes as Facebook announces it will pa in future, with some standing to make millions from the company's concession. Google also has a planned.

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