TV budgets cut at quicker rate than influencers

An overview of changes in media and marketing budgets by channel and region during the novel coronavirus (COVID-19) outbreak.

Marketers have cut their TV advertising budgets at a quicker rate than those for influencer marketing in the face of the novel coronavirus (COVID-19) outbreak. This is according to research from the World Federation of Advertisers (WFA) into global brands responsible for around $50bn in media spend.