TikTok's audience boost from COVID likely to last

An overview of TikTok's audience growth during the coronavirus (COVID-19) outbreak.

TikTok has seen rapid growth this year as a result of the coronavirus (COVID-19) outbreak and this looks set to last beyond the current pandemic, according to data from McKinsey & Company.

This is particularly important for brands as WARC's survey of over 1,000 marketers shows post-pandemic changes in consumer behaviour is the on their 2021 strategy.