Three-quarters of sellers use Amazon pay-per-click advertising

An overview of advertising channels and formats used by Amazon sellers.

Advertising on Amazon is becoming a requirement for e-commerce success and research from seller platform Jungle Scout shows that three-quarters (75%) of Amazon sellers use the platform's pay-per-click (PPC) advertising tools.

Amazon earned $21.5bn from advertising last year, of the online ad market. Brands are competing to reach consumers who often start their shopping journey .