Subscriptions not ads driving New York Times revenue growth

An overview of The New York Times revenue by source between 2009 and 2018.

Advertising has failed to boost total revenue for The New York Times, according to company reports. Despite total growth of 10.5% between 2009 and 2018, ad revenue for the global newsbrand fell 30.0%. Instead, topline growth was from subscription and

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands