Over nine in ten strategists need more access to client data

An overview of strategists' perceptions towards client data.

92% of strategists agree they could do a better job if clients gave them more access to data according to WARC's Future of Strategy 2019 report.

This comes at a time where advertising agencies are having to prove relevance against the tide of consultancies, which are fluent in the art of data analysis, and , which have open access to their clients’ data. With all of this, it is important that agencies to not be seen as “just another opinion” but rather a legitimate option.

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