One-third of adults listen to podcasts

An overview of global podcast penetration by genre in 2018.

Over one-third of adults have listened to a podcast in the last month, according to the latest data from the Reuters Institute for the Study of Journalism. Across 23 key markets in 2018, podcast penetration was 33.5%. This was particularly strong in Asia Pacific (42.0%), while registered at 30.5% and at 27.9%.

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