Nearly half of UK subscribes to an SVOD platform

An overview of SVOD penetration by platform in the United Kingdom between Q1 2014 and Q3 2018.

Nearly half of the UK subscribes to an online TV platform, according to the latest data from BARB. In Q3 2018, 32.3 million people had an SVOD subscription, equal to 49.3% of all individuals. This is up from 11.6 million (18.3%) at the beginning of 2

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