Linear content accounts for majority of smart TV activity

An overview of TV consumption among smart TV users in the UK and Germany.

Linear TV still attracts significant audiences even on digital TV devices, according to data from Comscore.

Across the UK and Germany, 97% of smart TV users watch some form of linear TV content on their device – 52% watch linear and over-the-top (OTT) TV content while 45% only watch linear TV content.

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