ITV advertising revenue drops 43% in Q2, retail adspend down 57%

An overview of ITV's advertising revenue by category during the coronavirus (COVID-19) outbreak.

ITV has seen "the most severe decline in the history of ITV" in its advertising revenue as a result of the coronavirus (COVID-19) outbreak, according to the latest company reports.

The UK's largest commercial broadcaster saw advertising revenue decline 43.3% in the second quarter of 2020, down to £245m. This compares to a for the total TV market estimated by the AA/WARC Expenditure Report last week. 

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands