Health retailers cut search advertising and rely on organic growth

An overview of paid search traffic for the 'vitamin c supplement' keyword during the novel coronavirus (COVID-19) outbreak.

The largest health retailers have cut their paid search traffic during the novel coronavirus (COVID-19) outbreak, according to the latest data from SimilarWeb.

The ten sites responsible three-quarters (76.7%) of all paid search traffic for the 'vitamin c supplement' keyword in February cut their share to just one-fifth (21.1%) by April.