Food & drink brands in Southeast Asia tripled video adspend in March 2020

An overview of premium video advertising spend by vertical and ad calls by content category in Southeast Asia during March 2020 and the novel coronavirus (COVID-19) outbreak.

Food and drink brands in Southeast Asia tripled their investment in premium video advertising in March during the novel coronavirus (COVID-19) outbreak, according to datafrom SpotX's video ad serving platform. The vertical increased its spend by 199.1%, while health & fitness doubled its spend (+138.9%).

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