CTV’s share of online video impressions has quadrupled since 2016

An overview of video impressions by device since 2016.

Connected TV’s (CTV) share of online video impressions has more than doubled since 2017 while mobile’s share has remained stationary, according to the latest data from advertising platform Innovid.

Mobile devices still attract the majority of video impressions, at 43%. However, their share has been static since 2016, oscillating in the 40-50% area.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands