COVID-19 hits EMEA mobile budgets but marketers agree on effectiveness

An overview of EMEA mobile budgets in the face of the novel coronavirus (COVID-19) outbreak.

Although mobile marketing continues to attract investment, two-fifths (43%) of EMEA marketers expect to cut their mobile budgets as a result of the coronavirus (COVID-19) outbreak, according to new survey datafrom WARC and the Mobile Marketing As for the first time ever in April 2020 and are only now starting to recover.

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