Connected TV advertising sales doubled in 2020

An overview of programmatic connected TV advertising sales in 2020.

Programmatic connected TV advertising sales doubled last year, according to data from ad fraud company Pixalate. The global year-on-year growth rate was at least 97% across all four quarters of 2020.

This comes as audiences shifted to digital TV, with W online consumers now have an internet-connected TV. Advertisers are also in response, with linear TV spend down $47bn over the last five years and online video up by $39bn.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands