Connected TV accounts for half of all video ad impressions

An overview of digital video advertising impressions on connected TV, mobile and PC devices.

Connected TV devices now account for almost half of all video advertising impressions worldwide, according to data from omnichannel advertising platform Innovid.

Connected TV (CTV) advertising impressions doubled (107%) in April, the quickest rate of growth in the previous six months. This has pushed CTV's share to 47%, up from 40% at the end of 2020 and double the.

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